Search Engine Optimisation - SEO
Your website isn't finished until visitors appear. Search engine optimisation, 'SEO', is one of the processes that will get them there. Its a strange topic, and google changes the rules with astonishing regularity. One thing is for sure, stuffing the keywords meta tags does not work. It never did.
[01]
The Search Problem
New customers will typically find your website via a search engine such as Google, Bing or Yahoo, but they will have thousands of sites to choose from and few will look beyond the second or third page of results. In fact many will go no further than the first page, so that's where you need to be - Page 1.
[02]
Optimisation
The process of getting your website to the top of the search engine results is known as search engine optimisation, or just 'SEO', and is generally regarded as a black art! It's mostly a matter a cold logic however, and knowing which web design techniques do it for search engines and which don't.
Using Google's own tools we'll check out the popular search phrases around your subject and target those we think will bring best results.
[03]
Talk to the Search Engines
Search engines like text. They don't understand pictures, animations, video clips, any of the clever stuff that makes your web site attractive to human visitors. They just like words, so we'll make sure the right words appear in the right places on your website.
The big search engines all try to look at your site as a human visitor would and expect to see varied content rather than just pages stuffed with common search terms.
[04]
Popularity
External factors also affect your search position. How many other websites link to yours is a measure of your site's popularity and each inbound link is regarded a vote of confidence in your website. (Who says 100M lemmings can't be wrong???) You can help us to help you here - between us we'll get your website networked and in with the in crowd.
[05]
Pay Per Click
The big search engines also run paid adverts - see the right hand side of Google's result pages. This is a good way to get a new site noticed quickly as the techniques above often take weeks or even months to show results. We can set up and monitor advertising campaigns for you on Google, Bing and Yahoo.
