Search Engine Optimisation - SEO
Your website isn't finished until visitors appear at your home page. Search engine optimisation, 'SEO', is the process that will get them there.
- The Search Problem
- New customers will typically find your website via a search engine such as Google, MSN/Bing or Yahoo, but they will have thousands of sites to choose from and few will look beyond the second or third page of results. In fact many will go no further than the first page, so that's where you need to be - Page 1.
- Optimisation
- The process of getting your website to the top of the search engine results is known as search engine optimisation, or just 'SEO', and is generally regarded as a black art! It's mostly a matter a cold logic however, and knowing which web design techniques do it for search engines and which don't.
- Talk to the Search Engines
- Search engines like text. They don't understand pictures, animations, video clips, any of the clever stuff that makes your web site attractive to human visitors. They just like words, so we'll make sure the right words appear in the right places on your website.
- Popularity
- External factors also affect your search position. How many other websites link to yours is a measure of your site's popularity and relevance to its subject. (Who says 100M lemmings can't be wrong???) You can help us to help you here - between us we'll get your website networked and in with the in crowd.
- Pay Per Click
- The big search engines also run paid adverts - see the right hand side of Google's result pages. This is a good way to get a new site noticed quickly as the techniques above often take weeks or even months to show results. We can set up and monitor an advertising campaign for you on Google, MSN/Live and Yahoo.
* SEO works! Give us a call on 08450 533466 to try search engine optimisation on your website.