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Frequently asked questions about the web

Some questions crop up again and again.  We don't mind answering questions about the web - we can talk about websites till the proverbial cows come home.  These answers might help - or they might just provoke more questions!

How much will a new website cost?

Hmm - a 'how long is a piece of string' question if ever there was one!   Click here for some numbers...

The simple answer is 'anything from around £500 upwards'.

Brochure website

A typical bespoke brochure website for a small business will cost around £900 to £1000.  This includes...

  • a .uk domain name if required (registered in your name)
  • a website of around 5-10 pages planned and designed for your business
  • responsive design for mobile phones and tablets as well as computers
  • on-page search engine optimisation
  • visitor statistics (Google Analytics)
  • content management system (CMS) so you can keep the site up to date yourself
  • training and support to use the CMS on your website
  • email addresses @ your domain
  • hosting for the first year

The cost of such a website can be reduced to around £600-650 if we use a ready made theme - a website template from our own range.  Most of these can be customised to some extent even if only the colour - to match your branding.

If you have all the content, words and pictures, ready to go that saves time for us so we can reduce the cost a little further.  Of course it works the other way round too - if you want us to take new photographs for your website or spin words out of thin air that is likely to increase the cost a little.

Ecommerce website

Ecommerce needn't be expensive.  An small scale ecommerce website, selling a limited range of products and taking payment using Paypal, can cost as little as £100-200 on top of a brochure website.  This means you could be looking at as little as £700 although this does depend on the number of products and other factors.  Give us a call and tell us about your plans and we'll be able to give you a firm price.

Larger scale ecommerce will typically include lots of products, perhaps stock control or links to your accounts system and you should expect this to cost from around £1250 but typically more like £1750-2500.  Good quality, successful ecommerce websites need careful planning and goodl organisation. They must be attractive, easy to use and, above all, must accurately portray the products you are selling in as much detail as possible.  Good photography is essential.

You should also expect some regular ongoing costs as credit card merchant accounts, payment qateways and some ecommerce hosting is charged by the month - whether you sell anything or not.

How can I get my website to page 1 on Google?

If your business is car insurance or holidays then, honestly, you're going to struggle.  If not click here for more...

This is the $64,000 question.  If you want your website to bring in new business then it has to be found and indexed by the search engines - effectively by Google.  And since few searchers look any further than page 1 of the results that's where you need to be, but how do you get there?

The quick answer is 'Pay Per Click' advertising or PPC, but that's not really getting your site found in the natural way of things, that's just throwing money at the problem.  The answer we're concerned with here is SEO, search engine optimisation.

Natural search results

Google tries to look at a website much like a human visitor so it's interested in well organised, interesting content and would have you believe that you needn't do much more than publish the odd tweet or blog about it.  If the content is good then others will follow and the web will soon be buzzing about your new website.  In practice very few websites 'go viral' like this and we have to do a little bit more pushing.

The first thing we have to do is make sure the website's message is well written, well organised, contemporary and original.  The last isn't easy if you're competing with several hundred other companies providing similar products or services but you should have your own perspective on your subject - your own USP (unique selling point) so we'll try to approach your products or services from there.  Sometimes your clients can provide useful insights in the feedback they give you about your company.

The next thing is to ensure that the key words and phrases that describe your business, products or services, the words that potential clients will use to find you, are mentioned in the right places on your web pages.  Sometimes we have to look a little harder to find these key words, or perhaps use a little cunning.  Hopefully we'll be a bit more successful than Baldric!

Get networking

The last piece of the SEO jigsaw is to get your website networked and in with the in crowd.  This means getting other websites and the social media to provide links back to your website - so called 'back links'.  Basically the more links the better tho it's never quite that simple and Google likes to see back links from other good quality websites in the same or a similar or complementary line of business. Getting links from just any old website can actually do you harm rather than good.  (And that, in itself, is the subject of an enormous hornets nest of argument in SEO circles.)

Research your market place, your particular corner of it, and write about it in as many places as you can find.  Tweet about news in your niche, write about it on Facebook, blog about it, comment in other blogs, put video tours on Youtube... anything to get yourself out there!  Networking for business on line is the same as business networking in the physical world: get out there and get your name known - and talked about.

And if you ARE into car insurance or holidays?

Prepare for a long hard effort but all the above advice applies.  If you're a small business in a very competitive market place you must have your own take on it and you must already be exploiting your individuality.  Do it on the web too!

Do I need a mobile website?

Some websites provide a mobile-specific version while others re-arrange their content to fit a smaller screen.  Which is best?  Click here for our take on mobiles...

Have you ever visited a website and found a token mobile-friendly page giving you a telephone number and an address and very little else? 

Having paid good money for a 'smart' phone that can show me a normal website, those token pages annoy the hell out of me!  So our answer is no, you don't need a mobile website, but you do need a website that can adjust to mobile devices.

Responsive design

A responsive website changes the layout of its pages when viewed on small screen devices: items that appear side by side on a large screen will flip to appear one below the other on a small screen.  That way text can stay big enough to read (especially if you're over 40 and your arms aren't long enough any more) and the long, narrow pages that result are easy to scroll through - just a flip of your finger.

Check out this website on a computer screen and a mobile phone to see what I mean.

A further upside to responsive design is that Google will prioritise mobile friendly websites for searches carried out on mobile devices.  Since more and more people are using mobiles and tablets this means a lot of searches will produce lists of mobile friendly sites.  You need to be there!

more coming soon

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page last updated: 29/10/2017

Abbeydale Web Ltd
S20 4SS

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